Strategy Coach · Executive coaching suite
Each one is a guided interview. It asks what a good coach would ask, argues with you when the answer is vague, and writes the result up as a plan you could hand to your board. Set direction, plan the quarter, or finally make the call you keep postponing.
The gap
Most strategy tools hand you a blank template. A template never asks why the number slipped. It never notices that "we'll improve engagement" has no number and no date against it, and it never brings up the bet you quietly dropped last quarter.
This one asks. It runs the interview a good executive coach would run, writes up what you actually decided, and puts a review date on it. It also remembers your business between sessions, so you're not starting from scratch every time.
Who it's for
Built for
Not for you if
What it can do
Your coach picks the right one, or you ask for it by name.
Direction & the quarter
Where the business is going over the next few years, on one page: the objective, the numbers that prove it, the few big bets, and what you'll stop doing.
The next 90 days on rails: a handful of objectives with measurable results, aligned across the team without being dictated.
Decisions & uncertainty
One consequential either/or, framed sharply and stress-tested against your own biases, then committed to. It sets the tripwires that would later tell you the call was wrong.
Two critical unknowns, four plausible futures, the moves that are wise in all of them, and dated signposts telling you which one is arriving.
Teams & transitions
Land a new role deliberately: the real mandate, who to win early, and a 30/60/90 arc that front-loads listening.
Who decides what, and how work and conflict actually flow, written down and agreed. The same argument stops coming back every week.
This one is about you rather than the business. You face the feedback, pick two or three behaviours to change, and find someone who will hold you to them.
Reflect & validate a new bet
An honest reckoning with the year: numbers before stories, and a clear read on what compounded versus what merely happened. It feeds straight into next year's plan.
A new venture or offer tested on paper before it costs real money: who actually pays, and what would have to be true for the thing to hold up.
Not sure where to start? Say “I need help with strategy” and the triage format asks three questions, then routes you to the right one.
How a session goes
One question at a time, in a deliberate order, the way a coach would work through it. You never sit staring at a blank template wondering what to put in box three.
“A goal without a number and a date is a wish.” When you want everything, it makes you rank two or three things. Every figure gets marked measured, recalled or assumed, so a number off the P&L never looks like one you half-remembered.
The plan writes itself up as one file that opens in any browser and prints cleanly. It comes with a review date on it, because that is the part everyone skips.
Throughout, it owns the questions and you own the answers. It won't decide anything for you, and it never sends anything on your behalf.
How the ten fit together
Reflect on the period behind you, set direction, turn it into a focused quarter, then review it honestly and start again. Decisions, transitions and charters slot in whenever you need them.
Each review updates the series rather than starting a fresh draft, so you can look back and see where the strategy actually changed its mind.
What it costs
Run it yourself, have me in the room once, or put the whole year on a rhythm. All prices ex. VAT.
€375 · one-off
There's no download button. I set strategy-coach up in your Claude or Cowork workspace and hand it over personally. From there your team runs it at its own pace.
€1,125 · one day
The sessions work on their own. A facilitator who will hold your leadership team to an honest answer works better. I prepare, run five hours in the room, and write up the follow-up. Billed as a full day.
€3,000 · the year
The plan matters less than the habit of revisiting it. Three facilitated sessions across a year, following the rhythm: reckon with the year behind you, set direction, then turn it into a quarter.
Tell me that, and I'll tell you honestly whether this is the right format for it, or whether you need something else entirely. One paragraph is enough.